Creativity and innovation are vital for businesses exposed to globalization, increasing competition, diversity among, consumers and rapidly changing technology. Tomorrow's competitive success is based on today's cutting edge creative / innovative ideas and rapid delivery of these ideas to market / consumers. But with an average failure rate of 30-50% in new product development, getting the right idea keeping in mind the Main Parameter Value (MPV) to market / consumer as efficiently as possible is critical to your business success.
R&D investments continue to be under more scrutiny as sluggish economic conditions stall and the pressure to do more with less persists across multiple industries. How can you ensure that your R&D dollars are being spent wisely? If your company is like most, innovation is likely a top priority but few metrics are in place to effectively measure its payback. "According to Boston Survey - April 2010 *: After a pause in 2009 that reflected companies growing concerns about the economy, Innovation is once again a top priority amongst companies'. 61% of companies plan to increase their innovation spending while only 8% plan to reduce it".
This highly acclaimed Innovasia Summit will bring together top R & D, Innovation & Intellectual Property thought leaders and advanced industry practitioners to discuss the current trends and latest thinking on what strategy should be included in your company's R & D, Innovation & Intellectual property for accelerated growth and profitability.